The B2B SEO Playbook (eBook)

Discover the secrets of B2B SEO with "The B2B SEO Playbook" by Matt Janaway. Tailored for business owners, marketers, and directors, this book offers practical strategies and insights to enhance your online presence and drive success. Perfect for both SEO beginners and seasoned professionals.

Sections:

• How search engines work: Discovery, crawling, indexation and ranking
• Topics and keywords, and their importance in SEO
• Introduction to topic and keyword research
• Understanding search intent
• The role of long-tail keywords
• Understanding on-page SEO factors
• Site architecture and navigation
• Website speed and Core Web Vitals
• Mobile-friendly design
• The importance and role of backlinks
• Link building strategies
• The role of content in SEO strategy
• Understanding content clusters
• Creating a content marketing plan